New, Slimmer Sears Organizes Brands Around Pods

Sears has launched a slimmer, "off-mall" version of itself in an upscale area of metro Atlanta, designed to look like a big box but operate like a specialty store.

The new location features a pared down list of just their best-selling brands, such as Craftsman, Sony, Levis, Hanes and Land's End, organized by brand in "brand pods."

Land's End, which Sears acquired in 2002 has the largest footprint, with it's brand pod taking up half the store with its shoes, clothing and furniture.   

Link to A different Sears: First off-mall store in state banks on key brands | ajc.com