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Tuesday, October 23, 2007

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Qingdao

WOW! Now that will be cool to have an underwater hotel here in the sailing city. Perhaps it will be located near polar ocean world.

anne

hi lewis:
thanks for your comment. this seems to suggest that for many consumers, going green is a given, something that brands have to do in order to stay in the game. what it means to go green, however, will vary---that's where strategic skill really comes into play.

Lewis Green

Excellent post! Remember the old ad message that said, "You can pay me now, or you can pay me later" (can't remember the advertiser). We need to realize that is the case with going green, as well, but we may be paying with our lives if we don't starting paying now with our wallets.

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