The 'average' business leader is male, 51, earns $408,000 annually and has a personal net worth of $1.7 million. There are 630,000 of these senior business executives, representing over 72,000 companies. Collectively they are responsible for over $1.7 trillion in annual expenditures.
They believe in sound business management and are willing to take calculated risks based on "good, trustworthy information." Some additional characteristics:
- 9 out of 10 say they like to keep up with the news
- 8 out of 10 say they are not afraid to take business risks
- 7 out of 10 agree that return on investment is a key factor in the business decisions
- 9 in 10 will do business only with companies with a favorable brand image, with 5 out of 10 saying those brands need to be well known. (Brings to mind the saying, "Nobody ever got fired for hiring IBM.)
- 9 out of 10 say they will pay more for quality
- 1/3 have read a blog in the last month, but only 5% have ever written a post.
- Nearly 25% have downloaded a podcast in the last month
For more information on this survey, visit Marketing Charts
Source: Marketing Vox
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