Marketing Plans: Some Tips to Make the Process Easier

Fall is in the air, Halloween is just around the corner and you're working on your 2008 marketing plan. Are you having fun yet? Here are some suggestions to help make the process a little easier:

1. Get focused with this article from Lewis Green at BizSolutionsPlus on why integrated marketing is a must. If you're lucky enough to have the assistance of an agency or consultant, Lewis also provides some advice on how to work with them to ensure you are benefiting from their expertise.



2. Brush up on the basics with this free marketing planning tutorial from knowthis.com.



3. Does the idea of putting together a marketing budget fill you with dread? Us this free budget template from sister site brandeo.com. The Excel spreadsheet provides a format for planning and tracking your 2008 weekly, monthly, quarterly and annual projected expenses versus actual expenditures for the categories you specify.

Okay, so your marketing plan has your customers expecting a great brand experience. Congratulations! Don't forget to develop an internal plan to ensure everyone in your company delivers on their expectations.

Comments

[anne]

hey lewis:

i really enjoyed your article and it is solid advice.

thanks for dropping by.

[Lewis Green]

"Don't forget to develop an internal plan to ensure everyone in your company delivers on their expectations."

Ann,
Without this step, the plan is sabotaged internally. Great post. Thank you for the shout out and the trackback. I hope my readers visit you.