- Get focused with this article from Lewis Green at BizSolutionsPlus on why integrated marketing is a must. If you're lucky enough to have the assistance of an agency or consultant, Lewis also provides some advice on how to work with them to ensure you are benefiting from their expertise.
- Brush up on the basics with this free marketing planning tutorial from knowthis.com.
- Does the idea of putting together a marketing budget fill you with dread? Us this free budget template from sister site brandeo.com. The Excel spreadsheet provides a format for planning and tracking your 2008 weekly, monthly, quarterly and annual projected expenses versus actual expenditures for the categories you specify.
Okay, so your marketing plan has your customers expecting a great brand experience. Congratulations! Don't forget to develop an internal plan to ensure everyone in your company delivers on their expectations.