Coca-Cola invites fans to go green in their $18.00 eco-apparel t-shirts, made of 50% cotton and 50% recycled plastic bottles. Two of seven t-shirt designs carried by the online store are shown here. AdAge, Photo from coca-colastore.com
Although AT&T is reportedly doing well financially, some experts believe AT&T made a huge boo-boo by ditching the Cingular brand, with one expert calling the switch a "failure of epic proportions." AT&T says the $1.7 billion they've spent on rebranding has increased unaided brand awareness and better positions the company as global. AdAge
These days, increased brand awareness doesn't necessarily translate to preference or purchase, especially for a mega-brand like AT&T. And it's hard to imagine that 'globalness' differentiates AT&T or strikes a chord with consumers. Not that we'd ever say we told you so, here's a post from 15 months ago that warned ditching the Cingular brand was a bad idea: http://www.brandsizzle.com/blog/2006/05/is_att_about_to.html
Canadian Club whiskey is positioning themselves as an "old-school, masculine choice, in part by redfining Dad as less Ward Cleaver and more Mad Men." The brand's first national campaign in 20 years features an ad with the headline, "Your Mom Wasn't Your Dad's First," and the tagline, "Damn Right Your Dad Drank It." AdAge
The tagline is clever, but the strategy of this first campaign is dicey. Brands in this category are very much badges: how many men will want a badge that memorializes dear old dad's sexual exploits?
The company that created the logo for the 2012 Olympics, Wolf Olins, advocates less control and consistency of corporate brand identity, visualizing the logo as a "container" that provides opportunities to "link up visually with other brands." Olympic sponsors will be permitted to put their own brand symbols or colors into the 2012 emblem, in effect, creating logos within the Games' logo." International Herald Tribune
Applebees introduces a talking apple as their spokes icon. AdWeek. 
And the Postal Service wants you to see the post office in a new light, so they are launching "Today's Mail," to reflect the brand's improvements in services and technology. New York Times
Hmmm, does 'mail' make consumers think that? screenshot from USPS
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