Unilever ups the ante for viral movies. The risqué ‘documercial’ examines the “The Axe Vice Naughty to Nice Program” created to rehabilitate good girls gone bad when they attacked innocent men wearing Axe Vice. As CNET notes, it is possible to produce commercials that are worth watching – and what a great way to reinforce the essence of the Axe Vice brand with their young male audience.
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Friday, October 26, 2007
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