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Investors in, and creators of social networking sites are finding Boomers, with their leisure time and higher incomes, an attractive target audience, particularly when compared to fickle teens. And there's lots of them.
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Study shows that Hispanics self-identify in 3 main racial/ethnic subgroups with signficant differences in income, purchasing intentions, brand preferences and media consumption.
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Pepsi has introduced red cans in China for its flagship beverage in a move, it says, to support the Chinese Olympic team. The look and design of the cans are very similar to Coca-Cola cans.

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