links for 2007-09-12

• "Social Networking Sites Take Notice of Seniors" - International Herald Tribune
  Investors in, and creators of social networking sites are finding Boomers, with their leisure time and higher incomes, an attractive target audience, particularly when compared to fickle teens. And there's lots of them.
  (tags: Seniors, Boomers, social networking)
• "Self-Defined Hispanic Ethnic Groups Show Marked Differences" - MediaPost
  Study shows that Hispanics self-identify in 3 main racial/ethnic subgroups with signficant differences in income, purchasing intentions, brand preferences and media consumption.
  (tags: Hispanic ethnic groups)
• Pepsi Sees Red...Cans - WSJ.com
  Pepsi has introduced red cans in China for its flagship beverage in a move, it says, to support the Chinese Olympic team. The look and design of the cans are very similar to Coca-Cola cans.
  (tags: Pepsi red cans, Coca-Cola China)