Brands: PR Jujitsu---BK Responds to Jennifer Hudson Diss

Here's a story you just have to love. According to TMZ.com, Jennifer Hudson recently reacted to Simon Cowell's criticism of her for not thanking American Idol by reportedly saying, "If I'd been any better at my job when I was at Burger King in my middle teens, I wouldn't be here either, so should I thank them, too?"

Burger King turned the diva's diss into a pr opportunity, responding, "...In response to Jennifer's recent comments in which she asked if she should be thanking Burger King, we say thanks, but no thanks are necessary. Burger King Corporation is proud of Jennifer's success and while we never like to lose employees, in this case, our loss is the entertainment industry's gain ... To further show our support for Jennifer, and make sure she never has to sing for her supper again, Burger King Corporation is giving her a pre-paid BK Crown Card that will be automatically reloaded for life."

Nicely done. The response was appropriate and fit the BK brand's personality. Of course, it's not the right strategy for every brand, but it's a great example of creative public relations at work.

Comments

[olivier Blanchard]

Indeed. The folks at BK couldn't have handled that better. :D

Hail to the King.

[Anne]

Hi Chris, nice to hear from you. Yes, it does show what a little creativity can do, doesn't it?

[Chris Brown]

Great example of making lemonaid out of lemons.

Thanks for bringing attention to it.

Chris Brown
Branding & Marketing

[Mike]

Go Jennifer! we believe in you! reach your star!

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