And the truth is, with Gen Yer's more likely to go to the Internet for news, information and networking, new publications targeting twenty-somethings, have their work cut out for them. 2006 was a tough year for Hachette Filipacchi's "For Me" and independent "Budget Living" both of whom folded. According to mediaweek.com, Bauer, publisher of "In Touch" and "Life & Style" hopes new launch "Cocktail Weekly's" mix of content on "relationships, fashion, beauty and health" will appeal to the increasingly elusive twenty something target.
According to Journalism.org, News magazines, who'd hoped that 2006 would be the "bounce back" year after a 2005 that saw declines, were also disappointed. Although drug manufacturers and retailers increased ad pages, the drop in automotive pages erased any gains leaving most news mags flat for the year.
Journalist and media consultant Jeff Jarvis believes "magazines with communities can be in good shape if they learn to enable those communities to share their knowledge and passions---and that will happen online, not in print." He also warns that "general-interest magazines could be doomed in the age of the of niches."
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