Mack Collier, founder of The Viral Garden, is passionate about social media. Fittingly, he's launched a meme to help bring more 'link-love' to those blogs he feels aren't getting "their due." Why is that important? Technorati is a search engine for blogs. One of the ways blogs are ranked by Technorati is by 'authority,' which means that newer blogs lose out to blogs that have been around longer, as measured by number of links.
So Mack's idea is to help newer, lesser known blogs build up their links. Here's an excerpt from Mack's post:
"Create a new post on your blog, but CUT AND PASTE the list I have below, and then ADD any blogs you feel aren't getting their due...It can be 1 blog, or a hundred (or none if you simply want to re-post the same list), but the idea is, find those great blogs that, for whatever reason, you feel aren't getting their due, link-wise.
Then after you leave your post, the next blogger will do the same thing, cut and paste YOUR list, and add THEIR blogs to the list, then repost it. Add the same instructions in your post that the next blogger should cut and paste YOUR list, and add any blogs they feel should be on it to THEIR list. The list will get increasingly long, and all the blogs will get a sort of reverse 'pyramid-effect of link-love."
This is a PAINFULLY easy way to bring extra links and exposure to those blogs that deserve it. I would institute and honor rule that you don't include your own blog. The end result is that many great blogs will get a tone of extra exposure, we'll all find some great new blogs to add to our reading list, and you'll get much good karma points for helping out your fellow bloggers! And who knows, some of that link-love might even come back to you!"
Mack was kind to add me to his list and so I want to pay it forward. Here's Mack's list of 'Z-listers', with two or three of my own, and some blogs that were also kind enough to add me. Please cut and paste "and add as few or as many blogs as you like."
AEN Direct | |||||||||||||||||||||||
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aialone | |||||||||||||||||||||||
Being Peter Kim | |||||||||||||||||||||||
Billions With Zero Knowledge | |||||||||||||||||||||||
bizsolutionsplus | |||||||||||||||||||||||
Bob Sutton | |||||||||||||||||||||||
Branding & Marketing | |||||||||||||||||||||||
Bullshitobserver | |||||||||||||||||||||||
Buzzoodle | |||||||||||||||||||||||
CKs Blog | |||||||||||||||||||||||
converstations | |||||||||||||||||||||||
CrapHammer | |||||||||||||||||||||||
Customers Rock! | |||||||||||||||||||||||
Design Sojourn | |||||||||||||||||||||||
Dmitry Linkov | |||||||||||||||||||||||
Drew's Marketing Minute | |||||||||||||||||||||||
eSoup | |||||||||||||||||||||||
Flooring the Consumer | |||||||||||||||||||||||
Frozen Puck | |||||||||||||||||||||||
gDiapers | |||||||||||||||||||||||
Golden Practices | |||||||||||||||||||||||
Hee-Haw Marketing | |||||||||||||||||||||||
John Wagner | |||||||||||||||||||||||
Kinetic Ideas | |||||||||||||||||||||||
Logic + Emotion | |||||||||||||||||||||||
MapleLeaf 2.0 | |||||||||||||||||||||||
Marketing Blog | |||||||||||||||||||||||
| Mac's Money blog | |||||||||||||||||||||||
Marketing Nirvana | |||||||||||||||||||||||
Multi-Cult Classics | |||||||||||||||||||||||
NewsPaperGrl | |||||||||||||||||||||||
Nick Rice | |||||||||||||||||||||||
On Influence & Automation | |||||||||||||||||||||||
Perspective | |||||||||||||||||||||||
Popcorn n Roses | |||||||||||||||||||||||
Pow! Right Between The Eyes! Andy Nulman’s Blog About Surprise | |||||||||||||||||||||||
Presentation Zen | |||||||||||||||||||||||
Scott Burkett's Pothole on the Infobahn | |||||||||||||||||||||||
Servant of Chaos | |||||||||||||||||||||||
Shut Up and Drink the Kool-Aid! | |||||||||||||||||||||||
Small Surfaces | |||||||||||||||||||||||
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strategicdesignmarketing&brandingthoughts Tell Ten Friends The Branding Blog The Copywriting Maven
It will be fun to see how this viral experiment in link love turns out! |

I thank you for your comment.
Posted by: Rosie | Sunday, March 04, 2007 at 05:33 AM
Hey!
Thanks for keeping Z-list alive! That's awesome!
Include you in my rss feeder ;)
Cheers, Dmitry.
Posted by: Dmitry Linkov | Tuesday, January 30, 2007 at 03:04 AM
Anne,
Great site you have here, the glossary tidbits are always interesting -- I also love the Oglivy quote, very provocative - thanks for the Buzz Canuck link love...I'll have to make myself a regular visitor to your site in the future.
Cheers...and spread the word,
Sean Moffitt
Posted by: Sean Moffitt | Wednesday, December 27, 2006 at 10:34 PM
Thanks for the link. I saw this take off and discovered a lot of really good blogs in the process. I never thought anyone would bother to add me to the list, so I greatly appreciate it!
Posted by: Richard Perry | Wednesday, December 27, 2006 at 02:04 PM
Anne, this list has been so much fun because, as Robyn said, it's a great way to meet fellow bloggers.
Posted by: Carolyn Manning | Saturday, December 23, 2006 at 06:30 AM
hello all:
thanks for stopping by and i appreciate all the comments. this has been a great experience and i look forward to keeping in touch.
anne
Posted by: Anne | Friday, December 22, 2006 at 06:15 PM
Mack has been a great encouragement to me long before the "Z-lister" stroke of genius.
Now I am marveling at how he has encouraged so many with one idea!
In the world of lean manufacturing would they call that "lean encouraging?"
Thank you for including "Own Your Brand" in "Z" list.
Keep creating...it freaks people out, Mike
Posted by: Michael Wagner | Friday, December 22, 2006 at 05:52 PM
Anne, thanks so much for including eSoup in the link list. It's great to find your blog too :-).
Cheers,
Sharon
Posted by: Sharon Sarmiento | Thursday, December 21, 2006 at 02:44 PM
Thank you so much for "paying it forward"
This reminds me of the Margaret Mead quote;
"Never underestimate the power of a small group of committed people to change the world. In fact, it is the only thing that ever has."
Chris Kieff, Dir. Internet Marketing
MSCO
www.MSCO.com
Posted by: Chris Kieff | Thursday, December 21, 2006 at 10:29 AM
Thanks for the link love. What a great idea this was!
Kirsten
Posted by: Kirsten Harrell, Psy.D. | Thursday, December 21, 2006 at 09:13 AM
Hi Anne, great to meet a fellow blogger this way! And, thanks for your link, too! I'll be back to see what you're up to.
Posted by: Robyn McMaster | Thursday, December 21, 2006 at 05:46 AM
Hi hi. Thanks Anne, for your link love and comment on my site.
Posted by: AEN | Saturday, December 16, 2006 at 11:30 PM
Thanks very much, and great additions!
Posted by: C. B. Whittemore | Saturday, December 16, 2006 at 11:14 PM
Hi Anne!
Thanks for the link love and please keep in touch!
DT
Posted by: DT | Saturday, December 16, 2006 at 07:43 PM
Anne, thanks for continuing the link love. It's been fun to watch this spread across the blogosphere.
Posted by: Nick Rice | Saturday, December 16, 2006 at 07:03 PM
Great stuff. Thanks for link!
Chris
Posted by: Chris Brown | Thursday, December 14, 2006 at 02:37 PM
Thanks so much for the mention, anne!
Posted by: Doug Karr | Thursday, December 14, 2006 at 09:12 AM