It's Not Too Late To Be A Genius
There's two types of genius: quick and dramatic, and careful and quiet. Learning which type you are can renew confidence in your innovative abilities no matter how old you are. Wonderful and inspiring article from Wired: What Kind of Genius Are You? See also this great post in Creating Passionate Users. Via MicroPersuasion
Does Everybody Love Chocolate?
Verizon hopes so. They're offering Chocolate, a cellphone from LG that provides functionality for Bluetooth stereo, navigation, MP3 player, video, etc., etc., in a sleek style that they hope customers will want to put in their pockets says Marketing Profs Daily Fix in Chocolate Phone? Sweet Spot Or Sour Taste?
Engadget mentions that Nokia is changing from numbering models to a naming strategy, following the success of Motorola (SCPL, RAZR) and LG (Chocolate). via NameDevelopment
Free Music Downloads Pays Off for Music Group
Marketers, understandably, want to maintain control of their plans but in a Web 2.0 world they have to know when to let go and let viral take its course. This post from Viral Garden describes how encouraging free downloads and filesharing of music, videos, CD covers has helped musical group, The Donnas grow their fanbase.
Images from Verizon.com, TheDonnas.com
I agree, Ann. I think they missed an opportunity to make a splash in the same way that Motorola did with their pink RAZR phones.
Posted by: Anne | Monday, October 02, 2006 at 11:55 PM
I *still* wish that Chocolate phone was brown...! It would really stand out for me, then!
Posted by: Ann Handley | Monday, October 02, 2006 at 10:24 PM