Brands: "Without Substance, there is a Hollow Ring to Marketing"

So says Eric Kim, chief marketing officer for Intel since September 2004, formerly the marketing head for Samsung. Hopes are high that he can do for Intel what he did for Samsung but his task is formidable. Known for "research-based" marketing, the strategy he utilized to boost Samsung's brand image, Kim has revamped Intel's $2.5 billion budget to focus more on what technology can do for people and less on technospeak. Amen.

Link: MercuryNews.com