Innovative Solutions Oceania, a New Zealand/Australian company, has introduced “Wizmark,” a heat activated billboard placed in the bottom of a men’s urinal that can “talk, sing, or flash a string of lights around a promotional message when greeting a "visitor". Here’s how the company describes this "revolutionary" new product:
Considered by many to be the ultimate in guerrilla marketing tools Wizmark® is an interactive marketing billboard that resides at the bottom of the men's urinal. Designed to access the elusive 18-34 male demographics, this location assures your targeted ad will have the undivided attention of a viewer for at least one minute. Consider the facts; this is truly a captive audience with no chance of channel or page flipping. When in the men's room you can't look left and you can't look right. The only place to look is at your ad.”
Concerned that having people urinate on your brand might harm the brand image? ISO offers this helpful perspective:
“What you want as an advertiser is for people to notice and remember your message. Wizmark® creates such a viral environment, that not only will the media be talking about your ad, but additionally, men will be dragging their friends (Male and Female) into the men's room to just watch the Wizmark® in action.”
For once we're speechless.
Source: isoceania.com via Decent Marketing.
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