anne simons

A brand and interactive strategist, Anne helps clients leverage emerging digital media to solve business problems and achieve business objectives.

a specialist in competitive strategy, anne simons has provided clients with branding and product innovation services, from visioning, positioning and franchise architecture, to market opportunity analysis, target delineation and profiling, messaging, and integrated marketing planning.

anne has served as Chief Operating Officer of a strategic brand consultancy serving Fortune 500 clients, Vice President and Managing Director, respectively, of two regional advertising agencies and acting Chief Marketing Officer for the Women's United Soccer Association. she has worked with brands in all stages of the product lifecycle, from world-recognized companies to technology start-ups. Brands with whom she has worked include The Bahamas Ministry of Tourism, Canyon Ranch, The Coca-Cola Company, Coty, Delta Air Lines, Georgia-Pacific Building Products, GTE Mobilnet, Hitachi Data Systems, The Home Depot, McDonald's, MetLife and Red Lobster.

anne is the president of TBD Brand Ventures, a marketing consultancy. Active in several professional organizations she is Marketing Chair for the MIT Enterprise Forum of Atlanta and a graduate of Harvard.